High schooler Mikey Williams’ NIL deal could ‘generate millions’

Mikey Williams is just 17-years-old, but he may soon be a millionaire. 

On Thursday, Williams, a five-star basketball prospect for the class of 2023, signed a potentially lucrative contract with Excel Sports Management to handle his name, image and likeness rights. 

Excel vice president Mike Davis told ESPN that he believes the deal “will generate millions of dollars” for Williams. 

“Mikey’s relevance around his peers in the basketball community is off the charts,” Davis said. “He’s one of the most relevant personalities in the basketball community. His digital and social following speak for themselves.”

Mikey Williams
Mikey Williams Is Two Years Away From College, But Is Ready To Cash Is On His Name, Likeness And Image Rights.

Williams is entering his junior year at Lake Norman Christian in Huntersville, North Carolina and stars for Vertical Academy. He is incredibly popular on social media, with over 3.2 million Instagram followers. He already has received scholarship offers from Arizona, Kansas and USC, among other schools. 

Williams is the first known high school athlete to ink a NIL deal, joining a parade of college athletes who have already benefitted from the new legislation. 

“The NIL rules provide a new opportunity for someone like me who has put so much energy and effort into building a community,” Williams said in a statement.

“I am excited to be the first high school athlete to make this move. I love to hoop and I love engaging with my fans and look forward to continuing to share my journey with everyone.”

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