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GameStop hires another ex-Amazon executive in turnaround bid

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GameStop shares got a bump on Tuesday as the company said it has made three new hires including a former Amazon executive.

The Dallas-based video-game retailer tapped Elliott Wilke, who had held senior positions at Amazon Fresh and Prime Pantry, to be chief growth officer in charge of marketing and customer loyalty starting on April 5.

Shares in the stock — which spiked as high as $483 in January in a “Reddit rally” driven by rookie investors that slammed big hedge funds — were recently up 2.8 percent at $186.12 early Tuesday.

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GameStop also beefed up its ranks with two hires from Chewy, the company co-founded by Ryan Cohen, the activist investor who now sits on GameStop’s board.

Cohen has been leading an overhaul of GameStop, leveraging the enormous interest in the company fueled by Reddit traders to increase its digital business. The entrepreneur sold Chewy to PetSmart in 2017 for $3.35 billion.

Cohen brought in a new chief financial officer and most recently hired Andrea Wolfe, who had been Chewy’s vice president of marketing to be a vice president of brand development at GameStop. Tom Petersen, also formerly of Chewy, was named vice president of merchandising at GameStop.

Cohen has tapped other Chewy talent, including new chief technology and customer care executives as well as two others in March — Neda Pacifico, a former executive of Amazon and, as senior vice president of e-commerce. Ken Suzuki from Zulily was hired as vice president of supply-chain systems.

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Earlier this month, Cohen also brought in Jenna Owens, a former Amazon and Google exec, as the retailer’s chief operating officer.

Both Wolfe and Petersen joined GameStop on Monday, the company said.

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