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Post Consumer Brands to repay shoppers for black-market Grape-Nuts purchases

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Feeling buyer’s remorse for that $100 box of Grape-Nuts? Help is on the way.

The maker of the cereal has pledged to reimburse shoppers who paid exorbitant prices for black-market boxes during a months-long supply shortage.

Post Consumer Brands declared that shortage officially over Wednesday by announcing that it’s once again shipping Grape-Nuts at full capacity to stores across the US.

But fans who turned to the secondary market during the drought faced prices as high as $110 for a single box of the high-fiber breakfast staple, the Minnesota-based company said.

“It became abundantly clear during the shortage that Grape-Nuts fans are ‘Nuts for Grape-Nuts,’” Kristin DeRock, the Grape-Nuts brand manager at Post Consumer Brands, said in a statement. “So much so that some of our loyal super fans were willing to pay extreme prices just to ensure they wouldn’t be without their favorite crunchy cereal.”

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Post is offering reimbursements of up to $115 for anyone who paid at least $10 for a box of Grape-Nuts between Nov. 1 of last year and March 15.

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The conglomerate says it will pay the difference between the inflated price and the suggested retail price — $4.29 for a 20.5-ounce box, $4.99 for 29 ounces or $6.49 for 64 ounces.

But the offer comes with some caveats — eligible consumers have to submit a receipt through Post’s website by April 15, and payments are limited to one per household. The company will only pay out a total of $10,000 in reimbursements, so it’s possible that not everyone will get some money back.

Post has reportedly blamed the shortage on a combination of supply constraints and high demand for Grape-Nuts — which is made from wheat and barley, but no grapes or nuts — amid the coronavirus pandemic.

DeRock told news outlets in January that Post makes the mealy cereal with “proprietary technology and a production process that isn’t easily replicated, which has made it more difficult to shift production to meet demand during this time.”

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Post said last month that “healthy inventory levels” would return by mid-March after it ramped up production.

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