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Shakira on trend as she sells music rights to Hipgnosis

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Shakira on trend as she sells  music rights to Hipgnosis 1

Colombian pop superstar Shakira has become the latest artist to sell the rights to her catalogue of 145 songs to London-listed Hipgnosis Songs Fund, the investment firm said on Wednesday, as the coronavirus crisis crushes concert earnings.

The three-time Grammy-award winner, famous for her songs such as “Hips Don’t Lie,” “Whenever, Wherever,” “Underneath Your Clothes” and the 2010 FIFA World Cup song “Waka Waka (This Time For Africa),” has sold over 80 million records and has a strong following on music streaming platforms Spotify and YouTube.

The pandemic has all but shut down live concert earnings and a growing list of musicians have sought to monetize their back catalogs. Bob Dylan sold his back catalogue last month and he has been followed by others, such as Neil Young.

A surge in online music streaming, which has sent several old hits back to the top of today’s charts, has added to the draw for investors. JP Morgan said Hipgnosis was an attractive investment given its long-term revenues due to copyright laws.

“At eight years old, long before I sang, I wrote to make sense of the world,” Shakira, 43, said in a statement.

“Each song is a reflection of the person I was at the time that I wrote it, but once a song is out in the world, it belongs not only to me but to those who appreciate it as well,” she said. “I know Hipgnosis will be a great home for my catalog.”

The specialist investment firm did not disclose financial details of the deal, which is Hipgnosis’ most recent after others this year with Young, Fleetwood Mac guitarist Lindsey Buckingham and record producer Jimmy Iovine.

Dylan sold his back catalog to Universal Music Group in December.

Hipgnosis founder Merck Mercuriadis hailed the deal with Shakira, calling her “the Queen of Latin Music.”

“What no one should ever take for granted is that she is one of the most serious and successful songwriters of the last 25 years, having written or co-written virtually every song she has ever recorded,” he said.

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