The SKIMS founder, 39, announced on Friday that her shapewear brand will be donating $1 million to families affected by COVID-19 to better help mothers and children in need as the deadly disease continues to spread.
“On Monday, we’re restocking the collection we first launched with, and in doing so, are able to help bring relief to those affected by this pandemic,” Kardashian shared in a press release. “Our six-month anniversary has fallen in the middle of a global crisis so more than ever, it’s our responsibility to give back and do what we can to help others.”
SKIMS previously announced that 20% of profits from its recently restocked Cotton Collection would be donated to Baby2Baby’s COVID-19 Emergency Response Program.
When the brand first launched in September 2019, its “solutionwear” — which included bodysuits, bras, briefs, thongs and shorts, all with sculpting and smoothing properties — sold out completely within 24 hours and amassed a waitlist of over one million people, according to the company.
The restock, which according to the release will offer the largest assortment of colors and styles available since SKIMS first launched, is scheduled for Monday, March 30 at 12 p.m. EST. Sizes will range from XXS through 5X, and prices from $28 to $98.