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My Pillow CEO Mike Lindell says election fraud claims cost him $65M in revenue

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My Pillow founder Mike Lindell says he has lost $65 million in revenue this year because of mass boycotts over his ongoing claims that the presidential election was stolen.

The 59-year-old CEO revealed the devastating cost to his business — even as he scoffed at claims made in a $1.3 billion lawsuit that his alleged “big lie” over election fraud was “because the lie sells pillows.”

“I lost 20 retailers, and it’s cost me $65 million this year that I won’t get back, OK?” Lindell told Insider. “There’s your story. Print it right. Don’t try and twist this,” he told the outlet.

Lindell is the latest to be sued by Dominion Voting Systems for accusing the company of “stealing millions of votes” and rigging the 2020 presidential election.

The lawsuit, filed Monday and seeking $1.3 billion for defamation, claims that he “exploited another chance to boost sales” after hitting the jackpot with Donald Trump’s endorsement for My Pillow.

It also insisted that his “big lie” has “increased My Pillow sales by 30-40% and continues duping people into redirecting their election-lie outrage into pillow purchases.”

Lindell insisted to The Associated Press that while his company got a brief surge in sales, it was devastated after more than 20 retailers dropped his products, including Bed Bath & Beyond and Kohl’s, as well as his ban from Twitter.

He called the lawsuit “a very good day” as the discovery process will prove him right.

Mike Lindell was frequently with Donald Trump in 2020 as the former president disputed the outcome of the presidential election
Mike Lindell was frequently with Donald Trump in 2020 as the former president disputed the outcome of the presidential election
Getty Images

“I’ve been looking forward to them finally suing,” said Lindell, who is known as the “My Pillow Guy” from his TV commercials.

“I’d love to go to court tomorrow with Dominion,” Lindell said.

He took umbrage at being repeatedly accused in the lawsuit of telling the “Big Lie” — noting that the expression was coined by Adolf Hitler. “The Big Lie here is the big lie,” Lindell said. “They’re the big lie.”

This is the third defamation lawsuit that Dominion has filed against its accusers. At a news conference, Dominion CEO John Poulos said “it is by no means the last.” 

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