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Golden Globes ratings plummet to 6.9 million viewers in 2021

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Golden Globes viewership took a huge pandemic hit after its one-of-a-kind virtual ceremony on Sunday night.

It turns out, even though most viewers were home anyway, they decided not to watch the 2021 show, as Nielsen ratings recorded a paltry 6.9 million viewers, Deadline reported on Tuesday.

Viewership has gradually tanked for the ceremony. Last year’s awards show saw 18.3 million viewers, down 2% from 2019’s total viewership, according to Nielsen. Nothing has yet to top 2004, which had almost 27 million viewers.

In the key demo of adults aged 18 to 49, the 2021 show notched a 1.5 rating, a new all-time low; the 2020 show had a 4.7 rating in that demo.

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The annual awards for TV and movies saw some highs and lows: Hosts Amy Poehler and Tina Fey managed to gel despite being on opposite coasts with some lol-worthy zingers and pointed commentary on the lack of diversity in the nominating body; “The Crown” stars had their reigning moments; “Ted Lasso” creator and actor Jason Sudeikis may or may not have been high.

But even a year into the virtual way of life the pandemic has brought, tech glitches marred the night’s biggest moments, including when Daniel Kaluuya almost couldn’t deliver his acceptance speech for playing Fred Hampton in the historical drama “Judas and the Black Messiah” due to some kind of sound issue.

Daniel Kaluuya at the Golden Globes
Daniel Kaluuya at the Golden Globes.
NBC/Sipa USA

Luckily, he was still able to deliver his speech in the end. “You did me dirty!” he could be heard saying before he realized that his connection was fixed.

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