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It’s Peeps season so get ready to drink it all in.
The famed pastel-colored marshmallows are a common staple during springtime and Easter, and now Pepsi is getting in on the action.
Peeps supplies were limited last year due to the pandemic, but the pillowy, sugary chicks are back again, and Pepsi is incorporating the well-known flavor into a new soda drink.
The limited-edition marshmallow-flavored cola, however, won’t be in the supermarket aisles just yet.
The 7.5-ounce yellow, pink and blue Pepsi mini-cans will come in packs of three, and the beverage brand believes it “will most certainly have fans buzzing all season long.”
Fans all over social media are divided and have taken to Twitter to share their thoughts. While some are simply grossed out by the unlikely combo, some are all for it.
One user tweeted out, “Cant think of a more horrible combination! Well done you guys — Pineapple on Pizza take a back seat – we have a winner – channeling my inner 3 year old – ewww! #avtweeps Is this an April fools thing?”
Another person tweeted, “I don’t like Pepsi and I don’t like Peeps. Hard pass.”
“You bet your buttons I’ll be trying the Peeps Pepsi,” wrote another.
Several commenters even mentioned that Peeps and Pepsi missed out on calling the new drink “Peepsi.”
“A seasonal marshmallow treat and the second best soda brand combine and they don’t call the flavour Peepsi? Y’all messed up,” a user said.
Another fan exclaimed, “First of all: EWWWW. Second of all, why DAFUQ is it NOT called “PEEPSI”? What a missed opportunity.”
“How they didn’t think to call it PEEPSI is beyond me,” said one fan.
However, Todd Kaplan, VP of marketing for Pepsi, said he hopes the new collab will make people happy after a “difficult” year.
“After what has been a very difficult year, many consumers are looking for new things to smile about. So, to celebrate the start of springtime, Pepsi collaborated with Peeps to develop a limited batch of its first-ever marshmallow cola,” said Kaplan. “We know our consumers love our limited product drops, and we believe that PEPSI x PEEPS will deliver an iconic and delicious pairing that has the potential to become a fan favorite.”
Peeps brand manager Caitlin Servian further elaborated on the sweet collaboration. “The Peeps brand always finds great joy in teaming up with partners to bring our beloved Marshmallow flavor to fans in new and exciting ways, which is why we’re thrilled to collaborate with PEPSI on this limited-edition PEPSI x PEEPS beverage leading up to the Easter holiday.”
For those who are less skeptical, fans can enter the national PEPSI x PEEPS sweepstakes to win some by using the hashtag “#HangingWithMyPEEPS” on their social-media platforms. The rules state that users can share photos having some springtime fun “in a safe, socially distant manner.” The sweepstakes begins Thursday, and while it’s uncertain how many packs of the soda will be awarded, the brands also announced that 10 winners will receive “an epic collector’s package of PEPSI x PEEPS.”
This isn’t Peeps’ first rodeo in the collab world. The candy brand has joined forces with other products such as Oreos, Build-A-Bear Workshop and Crocs in the past to bring more spring cheer to fans.