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Adweek, owned by an investment firm tied to the late Roy Disney, has promoted Lisa Granatstein to chief content officer and Stephanie Paterik to editor-in-chief and EVP.
Paterik will oversee digital news as well as the 41-year-old magazine famous for its media Hotlist, which has cut its print frequency to 31 issues a year. She’ll report to Granatstein, who will oversee platform expansion of virtual events, memberships, podcasts and videos.
Subscription products have become increasingly central, said CEO Jeff Litvack who unveiled the promotions earlier this week.
Granastein and Paternik have been running the show for the past two years after being tapped as editor and executive editor, respectively, in April 2019 after 21-year veteran Jim Cooper left as editorial director in a shakeup under previous owner Beringer Capital.
Cooper landed as editor-in-chief of Digiday in September, replacing Brian Morrisey, who has since launched The Rebooting, a media newsletter.
LA-based Shamrock Capital also, founded in 1978 as the family investment company for Roy E. Disney, bought Adweek in June for an undisclosed amount. It also owns Fanduel and the Harlem Globetrotters. In August it acquired two other niche titles: Publishing Executive and Target Marketing, which has been renamed Performance Marketing. Both were absorbed into Adweek and survive as verticals with targeted newsletters.
“At a challenging time of disruption and change, Adweek recognizes the need to enhance coverage in areas where we see strong interest from our audience as well as the necessity to double down on the distribution platforms where our premium content can be made even more accessible,” Granatstein said.
And in a rarity in these troubled times, Granatstein adds, “We’re going to be adding staff, probably around a half dozen people,” she said.